# Kejriwal switches to casual reels as CJP gains online clout 2026-08-09T12:43:24+00:00 | Politics | Indian Opinion Desk Corroboration: 1 independent outlet A day after the Cockroach Janta Party (CJP) was formed on May 16 and gathered millions of followers online, AAP chief Arvind Kejriwal changed his Instagram style. He began posting unedited, vertical reels, often self-shot, in place of his earlier edited press conference clips. The first such video, in which he discussed NEET stress, drew 7.8 million views, and one subsequent reel crossed 55 million views, his highest on the platform, The Hindu reports. Kejriwal's new look is casual and informal, with him addressing viewers as "Hello Bacchon" and turning the phone to show leaders like Punjab Chief Minister Bhagwant Mann announcing free bus travel for NEET re-examination students. Though some colleagues like Sanjay Singh and Manish Sisodia have tried similar formats, none have matched his reach. Of his 12 most-viewed Instagram videos, seven are in the new style. ## Coverage - thehindu.com Tags: AAP, Arvind Kejriwal, CJP, Instagram, NEET, social media Canonical: https://indianopinion.org/kejriwal-switches-to-casual-reels-as-cjp-gains-online-clout/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/kejriwal-switches-to-casual-reels-as-cjp-gains-online-clout/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.