Kempegowda Airport Launches ‘Rhythm of BLR’ Experience

Rapid Summary

• Launch of Sonic Identity: Kempegowda International Airport (KIA) in Bengaluru has introduced its signature sonic identity called Rythm of BLR.
• Creators and Campaign: The sonic branding was developed in collaboration with BrandMusiq as part of the airport’s Feels Like BLR campaign.
• Musical composition: The anthem is created by Grammy-winning artist Ricky Kej, combining conventional Carnatic instruments such as the mandolin and mridangam with Western acoustic instruments like guitars and piano. It also includes a sing-along chorus.
• Objective: According to Bangalore International Airport Limited (BIAL), the initiative aims to evoke warmth, emotional connection, and reflect Bengaluru’s heritage and modernity, turning the airport into more than just a transit point.
• Leadership perspective: BIAL MD & CEO Hari Marar emphasized that Rhythm of BLR is an emotional depiction of starting journeys or returning home, embodying Bengaluru’s welcoming spirit.

Indian Opinion analysis

The introduction of a signature sonic identity for Kempegowda International Airport represents a significant effort to enhance passenger experience through creative branding. By fusing traditional Carnatic music elements with Western influences under Grammy-winner Ricky Kej’s composition, KIA seeks to redefine itself not merely as an infrastructural facility but as an emotionally resonant cultural gateway into Bengaluru.

This initiative aligns well with growing trends worldwide where airports aim for experiential differentiation through art, culture, or design while fostering deeper connections between travelers and their destinations.For Bengaluru specifically-a city known for its rich heritage yet thriving global identity-this dual-focus symbolic approach highlights both tradition and cosmopolitanism uniquely suited to its ethos.

How effectively this plays out may depend on passenger engagement over time; however, it sets a notable precedent in using music-driven branding in India’s evolving airport landscape.

Read more: The Hindu