# Kerala cracks down on drug shops offering arbitrary discounts

2026-08-12T19:51:25+00:00 | Governance | Indian Opinion Desk

Corroboration: 1 independent outlet

Kerala's Drugs Control department has begun action against medical shops displaying boards that offer arbitrary discounts on drugs, following a Kerala High Court order. Drug inspectors and assistant drug controllers have been authorised to check for misleading advertisements that influence consumer decisions. The crackdown follows a circular from State Drugs Controller K. Sujith Kumar, with an inquiry already started in Alappuzha after a complaint from the All-Kerala Chemists and Druggists Association. The court upheld the controller's authority to seek affidavits from licensees, but clarified that actual discounts below maximum retail price are not illegal, only vague or misleading discount boards are banned.

## Coverage

- thehindu.com <https://www.thehindu.com/news/national/kerala/display-boards-offering-arbitrary-discount-on-drugs-to-face-action-in-kerala/article71328378.ece>

Tags: AKCDA, discounts, drug shops, drugs control, Kerala, Kerala High Court
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