Kerala Tourism Wins Prestigious PATA Gold Award 2025

### Quick summary
– Kerala Tourism won the PATA Gold award 2025 in the category of ‘Most Engaging Social Media Campaign’.
– The recognition was for its meme-led makeover campaign, aimed at innovative tourism promotion.
– Organised by Pacific Asia Travel Association (PATA), these awards commend achievements in asia-Pacific travel and tourism.
– The campaign was deployed across Instagram, Facebook, X (formerly Twitter), and LinkedIn.
– Generated a reach of 1.2 million wiht over 89,700 user engagements.
– Utilized Kerala-inspired humour and included influencer collaborations and user-generated content for viral success.
– The award ceremony is scheduled on August 27 at Queen Sirikit national Convention Centre, Bangkok.

### Indian Opinion analysis
Kerala Tourism’s recognition at the PATA Gold Awards underscores india’s growing capability to leverage digital platforms innovatively in global tourism marketing.This campaign not only highlighted kerala’s natural beauty but introduced a modern strategy that engages audiences more interactively through relatable humour. Its success signals a shift toward more localized yet globally relevant marketing practices within India’s tourism sector.

Such initiatives also demonstrate how states like Kerala can harness digital tools to build narratives that appeal both domestically and internationally – boosting visibility for India’s diverse cultural wealth. Moving forward, other Indian destinations may adopt similar strategies to improve outreach while maintaining regional authenticity.Read More: