# Kim Kardashian’s Skims enters India via Reliance partnership 2026-08-19T12:22:43+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Reality star and business mogul Kim Kardashian's shapewear brand Skims is entering the Indian market through an exclusive partnership with Reliance Brands, announced on August 5. The first stores will open in Mumbai and Delhi, followed by expansion into other cities and digital channels. The move is part of Skims' international push, following recent openings in London and Dubai, with Hong Kong and Seoul also on the roadmap. Founded in 2019 with Jens Grede, Skims began with shapewear and underwear and has since expanded into loungewear, menswear, swim and activewear. In November 2025, the company raised $225 million at a $5 billion valuation (roughly Rs 41,500 crore), with projected 2025 net sales of more than $1 billion (roughly Rs 8,300 crore). The brand is built on a deep understanding of fit, comfort and the body. Isha Ambani, director of Reliance Retail Ventures, said Skims has "changed how the world thinks about shape, comfort and inclusivity". The brand enters a market where Indian shapewear players have been working on products suited to Indian body types and local dressing habits. Grand View Research projects India's shapewear market to reach $202.6 million (roughly Rs 1,680 crore) by 2033. ## Indian Opinion Analysis India's shapewear market has long been dominated by local brands that focus on Indian body proportions and specific needs such as saree-friendly designs. Skims' entry with Reliance brings global brand power and a premium positioning that could accelerate the category's shift from a niche, occasion-driven purchase to everyday wardrobe staple. The partnership also signals Reliance's strategy of locking in exclusive rights to high-profile international labels before competitors. The real test will be whether Skims can adapt its size and shade range to Indian consumers as effectively as domestic players like Butt-Chique and Underneat have done. Watch for how quickly the brand localises its product line and whether pricing hits the sweet spot between aspirational and accessible. ## Coverage - thehindu.com Straightforward business reporting with expert quotes and market data, no discernible slant for or against government or the brand This story was synthesised by AI from the source linked above. Tags: Butt-Chique, Isha Ambani, Kim Kardashian, Reliance Brands, SKIMS Canonical: https://indianopinion.org/kim-kardashians-skims-enters-india-via-reliance-partnership/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/kim-kardashians-skims-enters-india-via-reliance-partnership/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the report linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/