Swift Summary:
- Kerala Tourism Progress Corporation (KTDC) is organizing payasam sales at its properties across Kerala during the Onam festival.
- At Mascot Hotel, the payasam counter will operate between 11 a.m.and 6 p.m. from September 2 to September 5, and will be inaugurated by P.A. Mohamed Riyas, Minister for Tourism, on Tuesday (September 2).
- KTDC Grand Chaithram will host a counter from 9 a.m. to 8 p.m., starting operations as early as Uthradam day morning and ending at noon on Thiruvonam day.
- Different varieties of payasams available include ada pradhaman, palada payasam, navarasa payasam, carrot payasam, pineapple payasam, pazham payasam, mambazha payasam among others-priced at ₹450 for one litre and ₹230 for half litre (including tax).
Indian Opinion Analysis:
The KTDC’s organized sale of conventional Kerala delicacies like various types of “payasams” reflects its proactive attempt to engage culturally with residents during the widely-celebrated Onam festival while also tapping into culinary tourism potential. By offering an extensive range of seasonal specialties within dedicated time slots across multiple locations in the state’s prominent cities like capital Thiruvananthapuram (Mascot and Chaitrm Facilities ensuring familiar comfort logics).
Given likely demand+reduced-tourism-matching this approach Revenf Bumps