# Kunal Kemmu to host Banijay Asia’s strategy-focused reality show Alliance

2026-08-13T03:31:45+00:00 | Entertainment | Indian Opinion Desk

Corroboration: 1 independent outlet

Banijay Asia's group CDO Mrinalini Jain told Hindustan Times that the production house chose actor Kunal Kemmu over a conventional host because they wanted something 'hatke' for the new show Alliance. She said the show puts gameplay and strategy at the centre, not interpersonal drama. Jain believes Indian audiences are underrated and ready for positive, smart reality formats. The show features vertically integrated sets and contestants working in teams for the first time. Banijay Asia also aims to create a homegrown Indian IP that can travel globally.

## Coverage

- hindustantimes.com <https://www.hindustantimes.com/entertainment/web-series/banijay-asias-group-cdo-mrinalini-jain-on-choosing-kunal-kemmu-as-alliance-host-bringing-sohail-khan-as-contestant-101786524078788.html>

Tags: Alliance, Banijay Asia, global IP, Indian reality TV, Kunal Kemmu, strategy format
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