# Maharashtra FDA chief says no one spared in Vimal ad crackdown 2026-08-18T05:32:08+00:00 | Governance | Indian Opinion Desk Corroboration: 3 independent outlets Maharashtra Food and Drug Administration Commissioner Tukaram Mundhe has said all celebrities and advertisers are accountable for surrogate promotions, defending notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over a Vimal Elaichi ad. In an interview with PTI, Mundhe said the campaign was being examined as a possible surrogate for prohibited pan masala, noting the company had sold gutkha before. He said regulations apply to everyone across the advertising chain, and urged advertisers to follow FSSAI rules. Mundhe said the FDA’s complaints portal, complaints.myfda.in, had resolved over 8,000 of more than 9,000 complaints in about a month. He added that the department was also cracking down on illegal tobacco sales, registering FIRs, and exploring provisions of organised crime law. The FDA is examining ads for other products and will act against misleading claims. Strict enforcement of rules on artificial colours and additives in food has also begun, he said. ## Coverage - timesnownews.com - timesofindia.indiatimes.com - rediff.com This story was synthesised by AI from the 3 sources linked above. Updated: this story now draws on 3 sources. Last updated 2026-08-18T05:51:09+00:00. Tags: Ajay Devgn, FSSAI, Maharashtra FDA, Shah Rukh Khan, Tiger Shroff, Tukaram Mundhe Canonical: https://indianopinion.org/maharashtra-defends-show-cause-notice-to-srk-ajay-devgn-tiger-shroff-over-vimal-ad/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/maharashtra-defends-show-cause-notice-to-srk-ajay-devgn-tiger-shroff-over-vimal-ad/#story-in-brief How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/