# Mahindra & Mahindra weighs another SUV price hike

2026-09-27T11:16:32+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 3 independent outlets

Mahindra & Mahindra is considering another price increase across its SUV portfolio due to rising commodity costs, with a decision expected in the next couple of weeks, Automotive President and CEO Nalinikanth Gollagunta said. The company has already taken three price hikes this year, in January, April and July, with the July increase being about 2.7% on SUVs, The Hindu reports. Gollagunta said customer inquiries and bookings remain strong, as vehicle prices are still below pre-GST levels. Demand should be strong during the festive season, helped by a refreshed product portfolio, he added. The company plans to increase monthly ICE capacity from 60,000 to 70,000 units and EV capacity from 8,000 to 12,000 units by early April, alongside five product refreshes and two major launches in the next two quarters.

## Indian Opinion Analysis

All three outlets report the same PTI interview with identical facts and quotes, resulting in uniform neutral-report coverage. The story carries no government criticism or ideological slant: the CEO attributes demand resilience to last year's GST cuts and positions EVs as the government-endorsed end state. The real news is operational: a pricing call in weeks, capacity rising to 84,000 units in six months, and two major launches in the next two quarters. Monitor whether Mahindra announces the fourth hike by mid-October.

## Coverage

- thehindu.com (neutral report) <https://www.thehindu.com/business/Industry/mahindra-mahindra-weighs-suv-price-hike-amid-rising-commodity-costs/article71515355.ece>
  Straight wire report of PTI interview, no editorial framing.
- rediff.com (neutral report) <https://www.rediff.com/business/report/auto-mahindra--mahindra-eyes-suv-price-hike-due-to-soaring-commodity-costs/20260927.htm>
  Same PTI copy, presented with key points bullet list, no slant.
- telanganatoday.com (neutral report) <https://telanganatoday.com/mahindra-may-hike-suv-prices-again-in-coming-weeks-amid-rising-commodity-costs>
  Straight news report of the PTI interview, no added commentary.

Tags: electric vehicles, Mahindra & Mahindra, Nalinikanth Gollagunta, SUV
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