# Mahindra launches 2026 Thar OG from ₹10.32 lakh 2026-09-24T06:57:12+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 2 independent outlets Mahindra has launched the 2026 Thar OG, the three-door version of its popular off-road SUV, with prices starting at ₹10.32 lakh and going up to ₹18.99 lakh for the top-end ZXT variant. The updated Thar gets three engine options: a 1.5-litre diesel, a 2.2-litre diesel, and a 2.0-litre turbo-petrol, with manual and automatic transmissions in rear-wheel-drive and four-wheel-drive configurations, Business Today reports. The new Thar OG adds four-wheel disc brakes, front parking sensors, a rear electronic locking differential, and Sand, Snow, and Mud terrain modes as standard across variants. The Thar OG is built on the M_Glyde platform, shared with its five-door sibling the Thar Roxx, according to Times Now. At 3,995mm long with a 2,450mm wheelbase, the OG is 433mm shorter than the Roxx and seats only four. The Roxx, launched earlier, targets families with five doors and a longer cabin. The OG’s shorter wheelbase gives it a better ramp-over angle of 26.4 degrees, an advantage for off-road obstacles. ## Indian Opinion Analysis Times Now’s comparison-led framing emphasises product variety, size, price, engine outputs, presenting the launch as a consumer choice between two distinct products. Business Today leads with price and the specific technical upgrades (four-wheel disc brakes, the new 2.2-litre diesel RWD automatic), reflecting a straight specification update. Neither outlet carries government or political framing, and neither criticises or praises Mahindra beyond reporting facts. The uniform neutral-report coverage means the news itself is the story: Mahindra is refreshing its iconic SUV with meaningful hardware changes while keeping the three-door body. The key number to watch is the starting price of ₹10.32 lakh, which positions the Thar OG below the five-door Roxx and keeps it accessible to a wider buyer base. ## Coverage - timesnownews.com (neutral report) Leads with a detailed comparison of OG vs Roxx across design, dimensions, engines and features - businesstoday.in (neutral report) Leads with price and specific hardware upgrades like 4-wheel disc brakes and new diesel auto variant Tags: Mahindra, SUV, Thar OG, Thar Roxx Canonical: https://indianopinion.org/mahindra-thar-og-2026-vs-thar-roxx-price-specs-compared/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/mahindra-thar-og-2026-vs-thar-roxx-price-specs-compared/#story-in-brief