# Mahindra Thar OG 3-door SUV launched at Rs 10.32 lakh

2026-09-22T15:31:10+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 2 independent outlets

Mahindra & Mahindra has launched the Thar OG, the updated three-door SUV, at an introductory price of Rs 10.32 lakh (ex-showroom). Deliveries begin on October 11, 2026. The SUV gets a new M_Glyde 4G platform, Rear PENTALINK suspension with Watts Link, DAVINCI Damping, Electric Power Steering, and an Electronic Locking Differential. The 2.0L turbo petrol now produces 162 bhp and 330 Nm, while the 2.2L diesel makes 152 bhp and 330 Nm, according to news.abplive.com. The Economic Times reports both engines deliver 119 kW and 111.9 kW respectively with the same torque. Exterior updates include circular LED headlamps, new bumpers, and R19 alloy wheels. Inside, the SUV offers Truffle Brown leatherette upholstery and a new touchscreen infotainment system. The Thar OG retains its ladder-frame chassis and is available with a 6-speed manual or automatic gearbox, with RWD and 4x4 options. New features include terrain modes (Mud, Sand, Snow), a front camera, and frequency-dependent damping for improved ride quality.

## Indian Opinion Analysis

Both news.abplive.com and the Economic Times report the Thar OG launch factually, with no political slant. The ABP Live version leads with enthusiast appeal and driving feel, while the ET version is more specification-heavy, listing features in tables and including detailed executive quotes. Neither source omits key facts. The coverage is uniform straight reporting. The key number to watch is October 11, 2026, when deliveries begin and real-world buyer response will be measured.

## Coverage

- news.abplive.com (neutral report) <https://news.abplive.com/auto/new-mahindra-thar-og-unveiled-all-new-3-door-suv-gets-more-features-updated-platform-1867838>
  Leads with buyer appeal and driving experience, but no slant
- economictimes.indiatimes.com (neutral report) <https://economictimes.indiatimes.com/news/new-updates/mahindra-thar-og-launched-at-rs-10-32-lakh-whats-new-in-the-3-door-suv-features-pics-variants-and-delivery-date/articleshow/134418155.cms>
  Heavy on specs and executive quotes, straight reporting

Tags: M-Glyde suspension, Mahindra, Mahindra Thar, SUV, Thar OG
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