# New Mahindra Thar OG launched at Rs 10.32 lakh 2026-09-23T14:25:53+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 2 independent outlets Mahindra has launched the new Thar OG with a starting price of Rs 10.32 lakh, the same as the earlier model. The three-door SUV gets a new platform, revised suspension, and electric power steering. Top-end variants see a small price increase, with the diesel 2.2 AT ZXT costing Rs 18.9 lakh. Petrol buyers can get the top-end ZXT AT at Rs 17.7 lakh with 4WD, or Rs 16.09 lakh without. The LXT trim starts at Rs 12.99 lakh for the 1.5d MT, while the 2.2 D AT RWD version is Rs 16.4 lakh. 4WD is available on LXT and ZXT trims. auto.economictimes.indiatimes.com reports that Mahindra sees strong demand for the three-door Thar even after the five-door Roxx launch. ## Indian Opinion Analysis Both sources report the launch as a straight product update with no political angle. ABPLIVE leads with the unchanged starting price as a surprise value proposition, while Economic Times Auto focuses on the engineering refresh and continued market demand. The coverage is uniform neutral reporting, reflecting a product launch with no controversy. The key number to track is whether the Thar OG's steady pricing sustains its sales against the newer five-door Roxx. ## Coverage - news.abplive.com (neutral report) Straight product launch report with pricing and variant details - auto.economictimes.indiatimes.com (neutral report) Engineering-focused brief with market demand context Tags: Mahindra, Mahindra Thar, Thar OG Canonical: https://indianopinion.org/mahindra-thar-og-launched-starting-price-unchanged-at-rs-10-32-lakh/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/mahindra-thar-og-launched-starting-price-unchanged-at-rs-10-32-lakh/#story-in-brief