# Mahindra launches XUV 3XO REVX Edge from Rs 9.39 lakh

2026-09-18T22:17:08+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 3 independent outlets

Mahindra & Mahindra has launched the XUV 3XO REVX Edge and Edge (O) variants, starting at Rs 9.39 lakh (ex-showroom). The REVX Edge (O) at Rs 9.89 lakh offers a panoramic sunroof for under Rs 10 lakh, while the REVX M(O) now gets a petrol automatic option at Rs 9.99 lakh. The REVX Edge features a 26.03 cm HD infotainment system with wireless Android Auto and wired Apple CarPlay, cruise control, leatherette seats and a rear-view camera. The Edge (O) adds a panoramic sunroof, roof rails, keyless entry and automatic headlamps. Both variants come with 35 safety features including six airbags and ESC. The 1.2-litre petrol and 1.5-litre diesel engines are available with manual, automatic or AMT gearboxes. Mahindra said the XUV 3XO has crossed 2.5 lakh sales in under 2.5 years, its fastest SUV to reach that mark.

## Indian Opinion Analysis

All three sources report the launch with straight facts and no slant. Economic Times, Times Now and Business Today each lead with the Rs 9.39 lakh starting price and highlight the panoramic sunroof below Rs 10 lakh. The uniform coverage reflects a standard product announcement from the manufacturer. The real focus for buyers is the expanded variant mix: 11 variants now offer sunroof and automatic features at lower price points than before, which could intensify competition in the compact SUV segment. Mahindra's claim of 2.5 lakh sales in under 2.5 years reinforces its market position.

## Coverage

- economictimes.indiatimes.com (neutral report) <https://economictimes.indiatimes.com/industry/auto/cars-uvs/mahindra-xuv-3xo-revx-edge-launched-at-9-39-lakh-petrol-automatic-variant-added-to-revx-mo/articleshow/134338279.cms>
  Straight product launch reporting with full price and feature list, no editorialising.
- timesnownews.com (neutral report) <https://www.timesnownews.com/auto/car-news/mahindra-xuv-3xo-revx-edge-launched-gets-sunroof-cruise-control-from-9-39-lakh-article-156182858>
  Factual pricing and feature breakdown, emphasises value proposition without bias.
- bazaar.businesstoday.in (neutral report) <https://bazaar.businesstoday.in/auto/story/mahindra-xuv-3xo-revx-edge-and-revx-edge-o-launched-with-panoramic-sunroof-under-rs-10-lakh-check-prices-features-safety-and-new-petrol-automatic-variant-1452753-2026-09-19?utm_source=rssfeed>
  Hindi translation of the press release with all key details, no slant.

Tags: Mahindra & Mahindra, XUV 3XO
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