Majority of Indians Favor Preservative-Free Snacks: Farmley Survey

Fast Summary

  • Consumer Preferences: Farmley’s Healthy Snacking Report 2025 reveals that 55% of Indian consumers prefer preservative-free snacks, and 52% choose eco-conscious packaging, emphasizing a blend of health, taste, and functionality.
  • Changing Consumption Habits: Over 45% of consumers favor on-the-go snack formats like dry fruit-based desserts and energy bars due to lifestyle changes.
  • diverse Brand Loyalty: Traditional legacy brands face competition as quick commerce platforms and influencer-led content drive impulse snacking among younger generations (Gen Z & millennials). Weekly purchases among millennials are reported at double the rate of older consumers (43% vs.28%).
  • Market trends: India’s snacks market is growing rapidly with regional players and direct-to-consumer brands chipping into larger players’ market share thru innovation, accessibility on quick commerce platforms, and competitive pricing.
  • Farmley Performance: The company reported revenue of ₹370 crore in FY24-25 while expanding its presence across multiple distribution channels.

Image Caption: Farmley snacks


Indian Opinion Analysis

The findings from the Healthy Snacking Report underscore a significant transformation in consumer priorities within India’s growing snack industry. The preference for preservative-free options highlights rising health awareness among Indian consumers. Similarly, demand for eco-conscious packaging reflects environmental concerns influencing purchase decisions.

Lifestyle shifts such as busier schedules explain the rising demand for portable snack options like energy bars – a trend leveraged by start-ups to undercut established brands using flexible pricing models and online reach. The embrace of newer sales channels like quick commerce signals how digital ecosystems continue to shape consumer behavior by providing convenience-driven solutions.

As traditional legacy brands contend with competition from nimble direct-to-consumer players offering localized innovations,the dynamics point toward intensified fragmentation in this lucrative market segment while reflecting broader societal trends around sustainability,personalization,and digital influence.Read More

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