Image Caption: Farmley snacks
The findings from the Healthy Snacking Report underscore a significant transformation in consumer priorities within India’s growing snack industry. The preference for preservative-free options highlights rising health awareness among Indian consumers. Similarly, demand for eco-conscious packaging reflects environmental concerns influencing purchase decisions.
Lifestyle shifts such as busier schedules explain the rising demand for portable snack options like energy bars – a trend leveraged by start-ups to undercut established brands using flexible pricing models and online reach. The embrace of newer sales channels like quick commerce signals how digital ecosystems continue to shape consumer behavior by providing convenience-driven solutions.
As traditional legacy brands contend with competition from nimble direct-to-consumer players offering localized innovations,the dynamics point toward intensified fragmentation in this lucrative market segment while reflecting broader societal trends around sustainability,personalization,and digital influence.Read More