Make in India Gains Momentum: Apple, Samsung Boost Mobile Exports by 6% in 2024

Speedy Summary

• India’s net ‘Made in India’ smartphone exports grew 6% YoY in 2024, per Counterpoint Research.
• Apple and Samsung accounted for 94% of smartphone exports, bolstering teh Make in India initiative.
• Chinese oems such as Vivo and Oppo also expanded production; Vivo’s exports rose by 14% YoY, while Oppo saw a decline of 34%.
• Foxconn registered a 19% YoY growth in manufacturing volumes and plans to begin AirPods production at its hyderabad plant.
• Tata Electronics grew by an impressive 107% YoY due to its iPhone manufacturing efforts. Plans have been announced for semiconductor units in Gujarat and Assam.
• Dixon emerged as the top manufacturer with a growth rate of 39%, driven by partnerships with Transsion (Tecno, itel, Infinix) and Realme.

Indian opinion Analysis

the steady growth of ‘Made in India’ smartphone exports underscores India’s rising meaning as a global electronics manufacturing hub. The government’s PLI scheme appears instrumental in attracting investments from prominent players like Apple, Samsung, and Foxconn while encouraging domestic entities like Tata Electronics to enter high-tech domains such as semiconductors. This progress suggests stronger long-term benefits for employment generation and technological upskilling.However, competition among manufacturers is intensifying. With Oppo’s declining shipments juxtaposed against Vivo’s surge or Tata Electronics’ outsized success versus others like DBG Technology-it signals that consistent innovation and strategic partnerships will be key determinants of market dominance. Looking ahead to potential double-digit export growth projections alongside increased local value addition could solidify India’s global leadership further across supply chains.

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