# McDonald’s stumbles as rivals win fast-food value war in India 2026-08-12T01:54:12+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet McDonald's is losing ground in India as rivals such as Burger King, KFC, and local chains win the value war, ndtvprofit.com reports. For two years, value meals and promotions have been the industry's weapon against inflation-hit customers seeking cheaper options. McDonald's has struggled to match the pace of innovation and pricing agility of competitors, who have rolled out more aggressive deals tailored to India's price-sensitive market. The fast-food giant's same-store sales have slowed, while rivals report stronger footfall and repeat visits from budget-conscious diners. ## Coverage - ndtvprofit.com Tags: burger chains, fast food, India, inflation, McDonald's, value war Canonical: https://indianopinion.org/mcdonalds-stumbles-as-rivals-win-fast-food-value-war-in-india/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/mcdonalds-stumbles-as-rivals-win-fast-food-value-war-in-india/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.