# MEA Joins Snapchat as Modi Pushes Ministries Towards Youth Outreach

2026-08-06T14:44:42+00:00 | Governance | Indian Opinion Desk

Corroboration: 2 independent outlets

The Ministry of External Affairs has launched an official Snapchat account, inviting users to follow updates and stories about its work in India and through missions abroad. MEA spokesperson Randhir Jaiswal announced the move on X, according to Deccan Herald and India Today. The launch follows Prime Minister Narendra Modi’s reported instructions to ministers to use Instagram, reels and other interactive formats to reach young audiences. India Today linked the wider social media push to youth participation in the Cockroach Janta Party’s month-long protest over the NEET paper leak, which ended with Union Minister Dharmendra Pradhan’s resignation, according to the outlet.

## Coverage

- deccanherald.com <https://www.deccanherald.com/india/lets-snap-modi-govts-yet-another-outreach-to-woo-youngsters-mea-lands-up-on-snapchat-4101673>
- indiatoday.in <https://www.indiatoday.in/india/story/mea-snapchat-launch-foreign-ministry-gen-z-outreach-modi-2965473-2026-08-07?utm_source=rss>

Tags: digital outreach, MEA, Snapchat, social media
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