# MP HC stays FSSAI stop-sale order on Associated Alcohols

2026-08-13T07:15:56+00:00 | Governance | Indian Opinion Desk

Corroboration: 2 independent outlets

The Madhya Pradesh High Court has stayed the Food Safety and Standards Authority of India's (FSSAI) order that banned the sale of pre-packed whisky and rum from Associated Alcohols and Breweries (AABL). The Indore bench, in an order reviewed by the Times of India, noted that the regulator did not consider AABL's detailed response to a show-cause notice before issuing the prohibition on July 29. The show-cause notice was sent on July 20 and AABL replied on July 27, but FSSAI passed the order two days later without addressing the company's objections, the court observed. A preliminary lab report had said the product labels mentioning 'added nature identical and artificial flavouring substances' violated standards, NDTV Profit reported. The court has given the Union government four weeks to file its response.

## Coverage

- timesofindia.indiatimes.com <https://timesofindia.indiatimes.com/city/bengaluru/mp-hc-stays-fssai-stop-sale-order-against-associated-alcohols/articleshow/133190716.cms>
- ndtvprofit.com <https://www.ndtvprofit.com/business/hc-stays-fssai-ban-on-pre-packed-whisky-rum-of-khargone-firm-11911717#publisher=newsstand>

Tags: Associated Alcohols, FSSAI, labelling dispute, liquor regulation, Madhya Pradesh High Court
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