# Multiplexes Turn to Food and Premium Experiences for Growth 2026-08-15T08:51:37+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Food and beverages are becoming a larger part of India’s multiplex business as ticket prices face affordability limits. PVR INOX’s F&B revenue rose 16.7 per cent year-on-year to Rs 558 crore in Q1 FY27, compared with 15.9 per cent growth in ticketing revenue to Rs 837 crore. F&B contributed about 34 per cent of its Rs 1,622 crore operating revenue. Admissions rose 8 per cent to 36.6 million, while average F&B spending increased 9 per cent to Rs 161. Average ticket prices rose 8 per cent to Rs 273. Cinepolis India gets 32-33 per cent of its revenue from F&B and expects that share to reach 38-40 per cent. Miraj Entertainment has seen its F&B contribution rise from about 30 per cent three years ago to 34 per cent. Operators are adding premium dishes, regional favourites and brand partnerships, while seeking higher spending per visitor across metro and smaller cities. ## Coverage - retail.economictimes.indiatimes.com Tags: Cinepolis India, Miraj Entertainment, PVR INOX Canonical: https://indianopinion.org/multiplexes-turn-to-food-and-premium-experiences-for-growth/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/multiplexes-turn-to-food-and-premium-experiences-for-growth/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.