# Nasha Mukt Bharat reaches 34.54 crore people, Centre says 2026-09-14T22:41:22+00:00 | Governance | Indian Opinion Desk Corroboration: 2 independent outlets The Centre's Naya Bharat, Nasha Mukt Bharat campaign has reached 34.54 crore people, including 13.70 crore youth and 10.64 crore women, the Ministry of Social Justice and Empowerment said on Monday. The campaign, launched on August 15, 2020, has conducted over 31.40 lakh awareness programmes and enrolled 1.67 lakh Nasha Mukti Mitras, according to Secretary Sudhansh Pant. Over the past two years, 755 de-addiction facilities have been added, including centres in jails. More than 1.67 lakh volunteers and personnel have been trained in identifying substance abuse. The ministry has launched the NMBA 2.0 mobile app to help citizens locate the nearest de-addiction centre. Over 34 lakh pledges against drug abuse have been recorded. The ministry plans to hold a national mass pledge by the end of September to mark the campaign's sixth anniversary, aiming to mobilise over 10 crore citizens. ## Indian Opinion Analysis Both sources report the same government figures without critical scrutiny, reflecting a uniform pro-government framing. The New Indian Express leads with the reach number and includes the secretary's confidence that the mass pledge will be a 'game changer'. DD India emphasises the campaign's anniversary and the National Action Plan for Drug Demand Reduction. Neither source cites independent data on addiction rates or treatment outcomes. The coverage offers no verification of the claims. The effectiveness of the campaign will be measured by independent surveys of substance abuse prevalence. ## Coverage - newindianexpress.com (pro government) Leads with official figures and includes secretary's positive quote about game-changer - ddindia.co.in (pro government) Presents ministry data without independent analysis or critique Tags: Ministry of Social Justice and Empowerment, NAPDDR, Nasha Mukt Bharat Abhiyaan, Sudhansh Pant Canonical: https://indianopinion.org/nasha-mukt-bharat-reaches-34-54-crore-people-centre-says/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/nasha-mukt-bharat-reaches-34-54-crore-people-centre-says/#story-in-brief