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The launch of Higgsfield’s Soul further highlights the growing sophistication of artificial intelligence in digital art and media creation. India stands to benefit from such advancements in several ways-ranging from streamlining creative industries (advertising, film production) to empowering small businesses that rely on cost-effective marketing tools requiring visually appealing content.
Though,challenges emerge alongside opportunities. As AI models like Soul blur distinctions between real-world photography and computer-generated imagery without visible watermarks, issues surrounding authenticity and intellectual property could arise globally-and may require robust legal frameworks in India to address potential misuse.
Additionally, India’s vast population of tech-savvy designers might find themselves at a crossroads: embracing innovation while adapting their skills for collaboration with technology rather than competition against it.
innovations such as Soul signal an evolution wherein broader access to cutting-edge tech reshapes global markets-a development India must strategically leverage through education reform and policy adaptation prioritizing creativity alongside ethics in technology use.