# Kriti Sanon’s sister defends her after Rakhi ad backlash

2026-08-25T16:43:26+00:00 | Entertainment | Indian Opinion Desk

Corroboration: 5 independent outlets

Nupur Sanon has defended her sister Kriti Sanon after the actor faced backlash over her outfit in a Raksha Bandhan advertisement for jewellery brand GIVA. The ad showed Kriti wearing a bralette-style blouse and tying a rakhi to her onscreen brother and her pet dog, drawing criticism from social media users and BJP MP Kangana Ranaut, who called the outfit inappropriate for the festival. Kriti responded on Instagram, saying the essence of festivals lies in emotions and meaning, not clothes. She questioned why women are still judged for what they wear, adding that culture and traditions are in the heart, not the neckline. Nupur reposted the response and told trolls to 'respectfully evolve', asking why they are bothered when she herself has no problem with her sister's choice. The debate continues on social media with users divided over the ad's creative choices and portrayal of Raksha Bandhan.

## Indian Opinion Analysis

All five sources report the same facts without editorialising, making this a straight news story with no detectable political or ideological slant. Hindustan Times and NDTV lead with Nupur Sanon's defence, while 123Telugu and GreatAndhra foreground Kriti's own statement. TeluguCinema adds context on Kriti's film career. None of the sources endorse or oppose the criticism, leaving the reader to weigh the arguments. The real indicator to follow is whether the controversy affects the brand campaign's reach or leads to a regulatory complaint.

## Coverage

Coverage: 5 sources, 5 neutral
- hindustantimes.com (neutral report) <https://www.hindustantimes.com/entertainment/bollywood/nupur-sanon-defends-sister-kriti-sanon-raksha-bandhan-ad-lashes-out-at-trolls-if-i-don-t-have-a-problem-why-do-you-101787662949323.html>
  Leads with Nupur Sanon's defence, quotes both sides without slant
- ndtv.com (neutral report) <https://www.ndtv.com/entertainment/respectfully-evolve-kriti-sanons-sister-nupur-reacts-after-kangana-ranauts-bikini-remark-on-rakhi-ad-11956808#publisher=newsstand>
  Brief factual report focusing on Nupur's reaction to Kangana's remark
- 123telugu.com (neutral report) <https://www.123telugu.com/mnews/kriti-sanon-responds-to-raksha-bandhan-ad-backlash-when-will-we-stop-telling-women-what-to-wear-hk.html>
  Summarises controversy and Kriti's response without taking sides
- greatandhra.com (neutral report) <https://www.greatandhra.com/movies/movie-news/actress-hits-back-on-bra-controversy/>
  Straight report of Kriti's statement, no editorial comment
- telugucinema.com (neutral report) <https://telugucinema.com/news/kriti-sanon-reacts-to-rakhi-ad-criticism-culture-is-not-in-the-neckline>
  Quotes Kriti's note, adds career context, no slant

This brief was synthesised by AI from the 5 sources linked above, so one read covers every framing they carry.
Updated: this story now draws on 5 sources. Last updated 2026-08-25T17:46:57+00:00.

Tags: Kangana Ranaut, Kriti Sanon, Nupur Sanon, Raksha Bandhan
Canonical: https://indianopinion.org/nupur-sanon-defends-sister-kriti-over-rakhi-ad-backlash/
License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources.
Cite: https://indianopinion.org/nupur-sanon-defends-sister-kriti-over-rakhi-ad-backlash/#story-in-brief

How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/