# Small FMCG brands struggle as only 56% grow consumer reach

2026-08-13T08:51:23+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 2 independent outlets

Only 56% of low-penetration FMCG brands grew their consumer reach in 2025, while 83% of highly penetrated and 78% of mid-sized brands did so, the Brand Footprint India 2026 report by Worldpanel by Numerator shows. Total consumer choices rose 5.1% to 129 billion reach points. Parle Products retained the top in-home spot for the 14th consecutive year. Britannia led out-of-home consumption. Balaji entered the top 10 for the first time, and Rin returned to the top 25 after two years. The report tracks 427 brands across categories.

## Coverage

- economictimes.indiatimes.com <https://economictimes.indiatimes.com/industry/cons-products/fmcg/smaller-fmcg-brands-struggle-to-expand-consumer-reach/articleshow/133202663.cms>
- timesofindia.indiatimes.com <https://timesofindia.indiatimes.com/india/parle-retains-indias-most-chosen-in-home-fmcg-crown-for-14th-consecutive-year/articleshow/133214923.cms>

Tags: consumer reach, FMCG, FMCG report, small brands, Worldpanel Numerator
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