# OpenAI eyes India-specific products as ChatGPT usage doubles 2026-10-16T17:41:58+00:00 | Technology | Indian Opinion Desk Corroboration: 2 independent outlets OpenAI is exploring a distinct version of its products for India, where much of the company’s growth is coming from, according to Vijaye Raji, its chief technology officer of applications. ChatGPT usage in India has doubled over the past year (the twelve months before 16 October 2026). Business Standard reports that Raji said the company is building Hindi voices and courting Indian developers and enterprises. The Hindu Business Line adds that OpenAI is rolling out GPT-Live-1.1, an upgrade to its voice technology, including two Hindi voices, Neer and Leher. The company launched a low-cost subscription plan, ChatGPT Go, at Rs 399 per month, initially only in India. Raji said India is an audio-first market and a learning the company is taking back to its product team. Token usage for coding has grown about 17-fold since February, Raji said. ## Indian Opinion Analysis Both outlets report the same announcements from Raji, but with different emphases. Business Standard leads with OpenAI exploring a distinct India-specific product version, framing India as shaping the company's product strategy. The Hindu Business Line leads with the usage doubling figure and expands on pricing, enterprise support, and safety measures, giving a more comprehensive business update. Neither outlet adopts a critical stance, both present the company's statements without challenge. The balanced reading is that OpenAI is deepening its India investment through localised voice, affordable subscriptions, and developer tools, with usage growth as the headline metric. ## Coverage Coverage: 2 sources, 2 neutral - business-standard.com (neutral report) Leads with product exploration, quotes Raji directly - thehindubusinessline.com (neutral report) Leads with usage doubling, broader context on pricing and safety This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Tags: Bengaluru, ChatGPT, OpenAI, Vijaye Raji Canonical: https://indianopinion.org/openai-eyes-india-specific-products-as-chatgpt-usage-doubles/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/openai-eyes-india-specific-products-as-chatgpt-usage-doubles/#story-in-brief How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/