# OpenAI makes Indic languages top priority; Sarvam AI launches rival platform

2026-08-06T18:21:57+00:00 | Technology | Indian Opinion Desk

Corroboration: 1 independent outlet

OpenAI has made Indic language performance and voice a top research priority in India, its global head of startups Marc Manara said. The firm slashed prices for its GPT-5.6 Luna and Terra models by 80% and 20% last week to attract price-sensitive Indian startups. OpenAI’s startup team in India is now its largest in Asia-Pacific. The Indian conversational AI market was worth $653 million in 2025 and is expected to grow to $5.9 billion by 2034, according to IMARC Group. Separately, Bengaluru-based Sarvam AI on July 31 launched Epoch Builder Edition, a platform for building Indian-language LLMs. It features 7-billion and 70-billion parameter models trained on 10 Indian languages, with tools for training, deployment and red-teaming. Sarvam AI has partnerships with three IITs and two state governments for pilot projects. The platform will be available in private preview from August 2026.

## Coverage

- livemint.com <https://www.livemint.com/companies/openai-indic-languages-voice-top-research-startups-11786015354930.html>
- thehindu.com <https://www.thehindu.com/sci-tech/technology/sarvam-ai-launches-platform-to-help-build-india-centric-ai-models/article71289797.ece>

Tags: AI pricing, Indian startups, Indic languages, OpenAI, voice AI
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