– Online Direct Orders from Peloton’s website with prices starting at $1,400; free delivery/installation included and backed by a one-year product warranty.
– Repowered Programme,allowing resale of old machines/accessories via Peloton for discounts on new purchases ($400 off Bike+,$200 off Tread or Row products). Future inventory will support buying refurbished items safely through this platform.
– Other resale platforms like TradeMyStuff offer convenience guarantees for delivery/installation plus waive equipment reactivation fees ($95).
– Amazon serves as another verified source with professional installation available.
The consolidation of Peloton’s physical storefronts reflects broader shifts towards online-first retail models within the global fitness tech industry-a trend accelerated by pandemic disruptions that pushed consumers towards digital shopping avenues. For India-a fast-growing market-with a population increasingly adopting fitness technology through localized alternatives like CultBike or affordable imports via e-commerce platforms such as Flipkart/Amazon-the footprint of established brands like Peloton offers insightful parallels.
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