# PowerUp Money lands $10 million from Flourish Ventures

2026-11-03T04:50:54+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 2 independent outlets

Wealthtech startup PowerUp Money has raised $10 million (approx. Rs 95 crore) in a funding round led by Flourish Ventures, with participation from existing investors Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC. The Bengaluru-based company will use the capital to expand its AI-led wealth management offerings, scale its managed advisory service Infinite and develop personalised financial planning tools for Indian investors. Founded in 2024 by Prateek Jindal, who also co-founded fintech firm Uni Cards, PowerUp claims over 1.5 million customers tracking mutual fund portfolios worth more than Rs 2.5 lakh crore on its platform. Its paid subscription PowerUp Elite has over 1 lakh members, and its managed advisory service Infinite has nearly Rs 500 crore in assets under management within nine months of launch. The round values PowerUp at $73 million, according to ET.

## Indian Opinion Analysis

Both inc42 and ET report the same $10-million round and the same set of investors, making the coverage effectively uniform. inc42 leads with a claim of 15 lakh customers tracking over ₹2.5 lakh crore, while ET matches those figures and adds the valuation of $73 million and the founding year of 2024. The only meaningful difference is that inc42 presents the startup’s product expansion in greater detail, quoting the CEO on the AI-powered wealth manager, whereas ET cuts the CEO’s quote and foregrounds the industry context of rising SIP inflows. A balanced reader gets the core facts from either outlet, ET supplies the valuation that inc42 omits. Both leave open how quickly Elite Prime and Infinite will scale against traditional wealth managers, a question only time and asset-gathering numbers will settle.

## Coverage

Coverage: 2 sources, 2 neutral
- inc42.com (neutral report) <https://inc42.com/buzz/powerup-money-raises-10-mn-to-expand-wealth-management-services/>
  Leads with investor-led growth story, quotes CEO on AI vision
- economictimes.indiatimes.com (neutral report) <https://economictimes.indiatimes.com/tech/funding/wealthtech-firm-powerup-money-raises-10-million-led-by-flourish-ventures/articleshow/135472447.cms>
  Leads with market context and adds valuation, no slant discernible

This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry.

Tags: Accel, Blume Ventures, Flourish Ventures, Peak XV Partners, PowerUp Money
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How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/