# Premier League fans in India spend big, study finds

2026-08-10T09:18:06+00:00 | Sports | Indian Opinion Desk

Corroboration: 2 independent outlets

Premier League fans in India are affluent and engaged, according to a JioStar-Nielsen study titled 'The Beautiful Game's Indian Decade'. The report says 70% of fans pay monthly credit card bills above Rs 40,000, 67% have CIBIL scores of 751 or higher, and 87% hold paid OTT or sports subscriptions. The league now has 144.5 million followers in India, with total watch-time hitting 9.04 billion minutes on the JioStar network during the 2025/26 season. Viewership grew 2.4 times in five years, with non-metro towns contributing over half of mobile and web viewing. Late-night viewing accounts for 27% of total watch-time, between midnight and 3 am. Interest surged 58% after the 2022 FIFA World Cup. Regional markets including Rajasthan, Bihar, Jharkhand and Uttar Pradesh now account for 25% of viewership, up from 12% five years ago, the study notes.

## Coverage

- economictimes.indiatimes.com <https://economictimes.indiatimes.com/industry/media/entertainment/media/premier-leagues-viewership-is-surging-in-india-while-its-fans-emerge-as-affluent-high-spending-consumer-class/articleshow/133088422.cms>
- hindustantimes.com <https://www.hindustantimes.com/sports/football/premier-league-clocks-over-9-billion-minutes-of-watch-time-in-india-report-101786537457935.html>

Tags: audience study, football, India, jiostar, Nielsen, Premier League
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