# Premium phones reach record 29% of global sales

2026-08-06T21:46:39+00:00 | Technology | Indian Opinion Desk

Corroboration: 1 independent outlet

Global smartphone revenue rose 7% year on year to a record $109 billion in the second quarter of 2026, even as shipments fell, The Hindu reports, citing Counterpoint Research. Average selling prices rose 8%, helped by higher memory costs and continued demand for premium devices. Premium smartphones, defined as those priced at $600 or more wholesale, made up a record 29% of global sales in the first half of 2026, up from 25% a year earlier, The New Indian Express reports. Apple’s premium-segment share fell to 65% from 74% in H1 2022 as Huawei, Xiaomi, OPPO and vivo gained ground in China. Apple still recorded 9% annual growth, driven by the iPhone 17 range.

## Coverage

- newindianexpress.com <https://www.newindianexpress.com/lifestyle/tech/2026/Aug/06/premium-smartphones-capture-29-share-of-global-sales-in-h1-2026>
- thehindu.com <https://www.thehindu.com/sci-tech/technology/apple-got-49-revenue-share-globally-during-q2/article71289923.ece>

Tags: Apple, China, Counterpoint Research, premium phones, smartphones
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