# Puma India shifts to value focus under new MD after reset 2026-08-21T04:06:23+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Puma India managing director Ramprasad Sridharan has outlined a strategy to regain growth by focusing on value, running, hybrid fitness and team sports after a reset that included closing about 20-25 stores and cutting back on discounted business. The German sportswear brand, which grew its India business fourfold in the past decade to revenue of about Rs 3,200 crore, is now responding to a more crowded budget segment where consumers demand better products at lower prices. Running has become Puma's biggest category, accounting for nearly 30% of retail sales, with consumers buying different shoes for various types of runs. The company sees opportunity in the growing number of buyers willing to spend up to Rs 20,000 on footwear. Puma is also betting on Hyrox, a hybrid fitness competition, and its cricket partnership with Royal Challengers Bengaluru, which grew 75% this year. About 75% of Puma's products are now made in India, up from 49% in 2023. ## Indian Opinion Analysis Puma India's pivot comes as the sportswear market's bottom end gets crowded with local and regional players offering lower prices. The company's move to close unprofitable stores and consolidate to larger outlets mirrors a broader retail trend where experience matters more than footprint. With online sales steady at about 50%, the offline reset is critical. The real test for Sridharan's value-not-cheap strategy will be whether Puma can sustain margins while competing against both premium global brands and aggressive domestic rivals. Watch for how quickly the new product pipeline for running and hybrid fitness categories ramps up in the next two quarters. ## Coverage - retail.economictimes.indiatimes.com Presents Puma India's strategy directly from the MD's interview without editorialising, leading with the company's own narrative of a reset. This story was synthesised by AI from the source linked above. Tags: HYROX, Puma India, Ramprasad Sridharan, Royal Challengers Bengaluru Canonical: https://indianopinion.org/puma-india-shifts-to-value-focus-under-new-md-after-reset/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/puma-india-shifts-to-value-focus-under-new-md-after-reset/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the report linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/