# Purple Style Labs, backed by SRK, Tendulkar, files Rs 660 crore IPO 2026-08-16T11:32:10+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Purple Style Labs, the parent company of Pernia's Pop-Up Shop, is set to launch an initial public offering of Rs 660 crore by the end of August. The company, backed by celebrities including Shah Rukh Khan, Sachin Tendulkar, and Madhuri Dixit, filed its updated draft red herring prospectus with Sebi, which had approved the IPO in January. The IPO consists entirely of a fresh issue of shares, with no offer-for-sale component. Proceeds will fund lease liabilities for experience centres and back-end offices through subsidiary PSL Retail, with part allocated to sales and marketing and the rest for general corporate purposes. The company has seen strong growth, with revenue rising from Rs 45 crore in FY20 to Rs 508 crore in FY24. In FY25, it reported a gross merchandise value of over Rs 588 crore, with an average order value of Rs 56,106. Axis Capital and IIFL Capital Services are the bankers to the issue. ## Coverage - livemint.com This story was synthesised by AI from the source linked above. Tags: IPO, Madhuri Dixit, Purple Style Labs, Sachin Tendulkar, SEBI, Shah Rukh Khan Canonical: https://indianopinion.org/purple-style-labs-backed-by-srk-tendulkar-files-rs-660-crore-ipo/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/purple-style-labs-backed-by-srk-tendulkar-files-rs-660-crore-ipo/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the report linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/