# PVR INOX targets 1,000 small-city screens at Rs 175 ticket price 2026-08-10T12:54:09+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet PVR INOX has launched a new format called Smart Cinemas to bring affordable cinema to Tier III cities. Managing Director Ajay Bijli told Times Now Digital the company plans to open 1,000 new screens in 300 cities over five years, starting with Muzaffarpur, Bihar. Tickets will cost about Rs 175, roughly 40 per cent below average metro prices. Bijli said each screen costs only Rs 1.9 crore to set up, compared to Rs 3.5 crore for a normal screen, keeping the return on investment within three to four years. The company will use a revenue-sharing model with developers, avoiding fixed rentals, and some locations will follow an asset-light FOCO model where the developer funds the build. ## Coverage - timesnownews.com Tags: Ajay Bijli, multiplex expansion, PVR INOX, Smart Cinemas, Tier III cities Canonical: https://indianopinion.org/pvr-inox-targets-1000-small-city-screens-at-rs-175-ticket-price/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/pvr-inox-targets-1000-small-city-screens-at-rs-175-ticket-price/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.