# PVR INOX to Launch Cheaper Smart Cinemas in Tier III Cities 2026-08-06T14:42:46+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet PVR INOX will launch its SMART Cinemas format in Muzaffarpur on 7 August, targeting audiences in Tier III cities with lower-priced tickets. Times Now News reports that tickets could cost up to Rs 175, about 40% below the company’s average metro price. The format aims to offer PVR INOX’s cinema experience through a capital-efficient expansion model. The company plans to use a franchise-owned, company-operated model, partnering with developers and entrepreneurs to open more venues. PVR INOX said the strategy responds to demand for cinema in emerging urban centres and competition from digital platforms. The company has not given a rollout target or confirmed ticket prices beyond the reported estimate. ## Coverage - timesnownews.com Tags: cinemas, entertainment, movie tickets, PVR INOX, Tier III cities Canonical: https://indianopinion.org/pvr-inox-to-launch-cheaper-smart-cinemas-in-tier-iii-cities/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/pvr-inox-to-launch-cheaper-smart-cinemas-in-tier-iii-cities/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.