# Quick commerce drives 40-50% growth for HUL, premium play for Marico 2026-08-13T04:50:18+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Hindustan Unilever, Nestle India, and Marico have all told investors that quick commerce is no longer just an experiment but a core growth driver. HUL said the channel now delivers 40-50% growth, and the company is designing exclusive price packs and curating tech solutions for quick commerce platforms. Marico reported that quick commerce contributed over 50% to its core business growth and accounts for 5% of its India revenue, excluding digital brands. Marico is also testing new products specifically designed for quick commerce to avoid cannibalising its general trade sales. AI, meanwhile, is being embedded across their value chains. HUL runs a digital-first distribution centre in Vijayawada with AI-enabled real-time visibility for demand sensing and warehouse operations. Marico is investing in AI-led demand forecasting. Both companies see quick commerce users as less price-sensitive and more convenience-driven, which allows them to push premium products through the channel. ## Coverage - medianama.com Tags: AI in retail, FMCG, Hindustan Unilever, Marico, Nestlé India, quick commerce Canonical: https://indianopinion.org/quick-commerce-drives-40-50-growth-for-hul-premium-play-for-marico/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/quick-commerce-drives-40-50-growth-for-hul-premium-play-for-marico/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.