Raj B Shetty: Content Matters More Than Star Power in Films

Fast Summary

• The trailer for the Kannada movie Su From So, directed by JP Thuminad, sparked speculation about Raj B Shetty’s involvement. Shetty confirmed he is not acting in the film.
• Shetty intentionally avoided using his star power to draw audiences, focusing rather on letting the movie’s content attract viewers.
• Su From So is a supernatural comedy-drama centered on “the wrong people in the wrong situations” and explores comedic human flaws and assumptions.
• the film is set in a village near Mangaluru and reflects a growing trend in Kannada cinema toward rooted storytelling that embraces local identities.
• Shetty advocates for nurturing mid-budget films to encourage diverse talent and content,countering industry pessimism about their viability.
• He argues that high-quality storytelling transcends borders organically and critiques generic “pan-India” filmmaking trends.
• According to Shetty, OTT platforms are not killing theatre experiences but are raising audience expectations for better quality content.

Indian Opinion Analysis

Raj B Shetty’s purposeful departure from relying on personal star appeal for Su From So signals an encouraging shift within Indian regional cinema toward prioritizing strong content over celebrity-driven models.His approach challenges conventional narratives around box-office success based solely on star power or big budgets.

This underscores a broader change happening across Kannada cinema, where rooted storytelling reflecting local cultures is gaining prominence. Such stories not only resonate with domestic audiences but also possibly foster global appreciation if executed with authenticity. Moreover, by championing mid-budget films and new talent, Raj advocates for holistic growth within the industry rather than stagnation due to homogenized content focused on commercial formulas.

Such developments could inspire other Indian film industries dealing with similar challenges of balancing tradition with modern cinematic demands while innovating for both theatres and OTT platforms.

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