Rajasthan Achieves Milestone in Expanding Rural Millet Outlets

Fast Summary

• Rajasthan Goverment has opened 152 millet outlets through cooperative societies in rural areas of the State, surpassing its initial target of 34.
• The initiative promotes millets as nutritious and lasting food options while generating employment opportunities.
• Products sold include mixed millet flour, roasted jowar, bajra, ragi biscuits, oat biscuits, and sanwa flakes; coarse grains like sanwa and kodo are also available.
• Millet items from women’s self-help groups are included for sale alongside products produced by cooperative institutions.
• Union Home and Cooperative Minister Amit Shah inaugurated 64 outlets during an event in Jaipur on july 17.
• The project contributed to increasing income for cooperative societies.

Photo Caption: Principal Cooperative Secretary Manju Rajpal stated that villagers were receiving millet products at affordable prices from these stores.

Indian Opinion Analysis

The rajasthan Government’s initiative to expand millet outlets aligns with broader efforts to promote sustainable agriculture and improve nutritional intake among rural populations. Exceeding the target by fourfold demonstrates effective program implementation and highlights demand among consumers for healthier dietary options. By involving women’s self-help groups in production, the effort integrates social empowerment with economic upliftment.

Additionally, opening these retail networks under a government-backed framework strengthens local cooperatives financially while creating jobs-a key focus outlined in the State Budget. However,ensuring continued affordability and maintaining quality may be crucial for sustaining long-term consumer interest across villages. With growing attention on millets at national levels (e.g., India’s promotion of “Shree Anna”), initiatives such as this coudl contribute substantially toward mainstreaming coarse grain consumption nationwide.

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