Ramco Cements Launches ‘Hard Worker’ Construction Chemicals Line

Swift Summary

• Ramco Cements, headquartered in Chennai, unveiled a new construction chemicals product line branded Hard Worker, comprising 20 specialised products including tile adhesives, waterproofing solutions, bonding agents, and repair mortars.
• The company has invested ₹400 crore into this venture and plans to make Hard Worker a pan-India brand within two to three years.
• Ramco Cements aims to scale its revenue from construction chemicals from ₹210 crore (FY2025) to ₹2,000 crore over the next four to five years.
• The firm’s existing cement distribution network is being leveraged for product promotion and customer reach.
• Production Capacity Update: Ramco Cements’ production capacity of 24 million tonnes per annum (TPA) is expected to scale up to 30 million TPA by March-June 2026.
• With India’s construction chemicals market projected at ₹40,000 crore by 2030 due to urbanisation and infrastructure growth efforts, Ramco’s move aligns with industry trends.

Indian Opinion Analysis

Ramco’s entry into the expanding construction chemicals sector exemplifies Indian companies diversifying their portfolios amidst rising demand for specialised building materials. Their investment of ₹400 crore signals high confidence in local market potential-a segment driven not only by urbanisation but also India’s simultaneous focus on enduring infrastructure advancement.

The strategy of using existing networks provides both cost efficiency and accessibility while distinctive packaging might help differentiate its products. Achieving the targeted revenue of ₹2,000 crore relies on maintaining quality coupled with scaling effectively across competitive markets.

India’s projected growth in construction chemical demand underscores opportunities for newer players like Ramco. However, success will depend on innovation as well as the ability to stay ahead technologically. This expansion could benefit overall supply chain resilience across allied industries like real estate and civil engineering if executed efficiently.

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