# Ray-Ban Meta Gen 3 lands in India at ₹44,300 with longer battery 2026-09-28T00:01:23+00:00 | Technology | Indian Opinion Desk Corroboration: 1 independent outlet Ray-Ban Meta Gen 3 smart glasses launch in India at ₹44,300, up ₹4,400 from the Gen 2 price of ₹39,900. The new model offers 9 hours of battery life on a single charge, up from 8 hours, and the charging case now provides 50 hours of additional power versus 48 hours. The biggest interior upgrade is a six-microphone array that Meta says cuts more than 90% of background noise for clearer calls and voice commands. A new customisable action button gives faster access to Meta AI. Three frame styles, Wayfarer, Aviator and Zena, are available in India, and Meta plans to add Dolby Atmos capture for spatial-audio video recording later this year. ## Indian Opinion Analysis The ₹4,400 price jump brings the Gen 3 close to what a mid-range smartphone costs in India, making the purchase decision less about specs and more about whether a wearable replaces two devices. Meta has not disclosed India-specific sales figures, but the global smart-glasses market is tiny: Counterpoint Research estimated fewer than 5 lakh units shipped worldwide in 2024 across all brands. The real test for Meta is whether the six-microphone upgrade and longer battery convince enough buyers that the premium over Gen 2 yields a materially better daily experience, or whether most consumers treat smart glasses as an accessory that still lives in a drawer. The next milestone is the Dolby Atmos video update, expected by end of 2025. ## Coverage - businesstoday.in Tags: Dolby Atmos, India, Meta, Ray-Ban Meta, smart glasses Canonical: https://indianopinion.org/ray-ban-meta-gen-3-lands-in-india-at-rs44300-with-longer-battery/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/ray-ban-meta-gen-3-lands-in-india-at-rs44300-with-longer-battery/#story-in-brief