# Reliance Brands to Launch Kim Kardashian’s SKIMS in India

2026-08-06T18:41:12+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Reliance Brands has entered an exclusive partnership with Kim Kardashian and Jens Grede’s SKIMS to launch the shapewear and apparel label in India. The first stores will open in Delhi and Mumbai, followed by a phased expansion across physical and digital channels. Reliance Brands will manage SKIMS’ Indian retail and e-commerce operations. Founded in 2019, SKIMS sells women’s underwear, shapewear, loungewear and menswear, and has expanded its international retail presence through stores in London and Dubai. The partnership adds to Reliance Retail’s portfolio of global fashion and lifestyle labels. SKIMS will compete with Indian brands such as Underneat in a growing shapewear market.

## Coverage

- inc42.com <https://inc42.com/buzz/reliance-brands-brings-kim-kardashians-skims-to-india/>
- retail.economictimes.indiatimes.com <https://retail.economictimes.indiatimes.com/news/apparel-fashion/reliance-brands-partners-skims-to-bring-shapewear-brand-to-india-first-stores-in-delhi-mumbai/132918619>

Tags: fashion retail, Kim Kardashian, Reliance Brands, shapewear, SKIMS
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