The increased cost of traditional feasts during Kerala’s prominent festival reflects broader economic trends impacting household expenses across India. Fueling this surge is a notable rise in key commodity prices-especially essentials such as coconuts and cooking oils-which are cornerstones of festive cuisine planning locally. This shines a spotlight on supply chain vulnerabilities and inflationary pressures that communities increasingly feel during cultural celebrations.
Onasadya’s growing popularity among nuclear families who favor ready-made meal options highlights shifting socio-economic dynamics where convenience outweighs tradition amidst busy lifestyles. While these services expand local employment opportunities within catering and hospitality industries, price sensitivity underscores affordability challenges when balanced against income instability among households.
Government intervention may moderate immediate rises but demands longer-term solutions addressing agricultural output management, price stabilization policies, or subsidy schemes targeting staple ingredients linked closely with authentic regional diets-all factors that could align consumer resilience alongside fiscal efforts sustainably.
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