# Sachin Tendulkar partners with OpenAI to promote ChatGPT in India

2026-09-28T11:51:59+00:00 | Technology | Indian Opinion Desk

Corroboration: 2 independent outlets

Sachin Tendulkar has announced a partnership with OpenAI, the company behind ChatGPT, to promote the AI chatbot in India. The former cricketer said in a video posted on X that he uses ChatGPT for planning family trips and exploring ideas, and that the collaboration will bring "interesting things" for users. He encouraged people to start with something they already care about. OpenAI has been expanding in India, opening an office in New Delhi in 2025 and planning more in Mumbai and Bengaluru. In February 2026, it launched OpenAI for India, including a partnership with Tata Group for data-centre capacity and ChatGPT Enterprise deployment across TCS. The company also partnered with the BCCI to name ChatGPT an Associate Partner for India's home cricket through March 2028. India has over 10 crore weekly ChatGPT users, OpenAI said. Specific details of the Tendulkar collaboration have not been disclosed. ThePrint reports the partnership is part of OpenAI's push to bring ChatGPT into everyday life and popular culture. Business Today notes Tendulkar wants to discover more ways to use the technology and share what he finds useful.

## Indian Opinion Analysis

Both outlets report the partnership neutrally, with no policy or political framing. ThePrint adds detail on OpenAI's India expansion and BCCI tie-up, while Business Today focuses on Tendulkar's personal use of ChatGPT. Neither outlet critiques the collaboration or questions AI's role. The coverage is straight commercial announcement reporting. The practical outcome to watch is whether Tendulkar's endorsement drives ChatGPT adoption beyond current 10 crore weekly users in India.

## Coverage

- theprint.in (neutral report) <https://theprint.in/feature/sachin-tendulkar-openai-partnership/3055475/>
  Reports the partnership with context on OpenAI's India strategy and BCCI deal, no slant
- businesstoday.in (neutral report) <https://www.businesstoday.in/technology/news/story/what-else-i-can-do-with-chatgpt-sachin-tendulkar-partners-with-openai-558218-2026-09-28?utm_source=rssfeed>
  Focuses on Tendulkar's personal use and curiosity angle, no critical framing

Tags: BCCI, ChatGPT, India, OpenAI, Sachin Tendulkar
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