# Sachin Tendulkar’s brand value reaches $125.9 million

2026-08-06T22:05:37+00:00 | Sports | Indian Opinion Desk

Corroboration: 1 independent outlet

Sachin Tendulkar remains among India’s top five celebrity brands, with a valuation of $125.9 million in the Kroll India Celebrity Brand Valuation 2025 report, rediff.com reports. NDTV puts the figure at Rs 1,189 crore. Tendulkar is also the only retired athlete to consistently feature among India’s top 10 celebrity brands. His reputation, trust and authenticity continue to attract companies across industries. His cricket record includes 34,357 international runs, 200 Test appearances and 100 international centuries. He also holds the record for 1,894 ODI runs and nine centuries in a calendar year, both achieved in 1998.

## Coverage

- rediff.com <https://www.rediff.com/cricket/report/why-brands-still-cant-get-enough-of-sachin-tendulkar/20260806.htm>
- sports.ndtv.com <https://sports.ndtv.com/cricket/this-retired-indian-cricketer-still-has-rs-1-189-crore-brand-value-not-virat-kohli-or-ms-dhoni-11876387#publisher=newsstand>

Tags: brand valuation, celebrity brands, Cricket, Sachin Tendulkar
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