# Samantha Ruth Prabhu’s brand Secret Alchemist hits Rs 120 crore revenue

2026-10-21T13:52:17+00:00 | Entertainment | Indian Opinion Desk

Corroboration: 2 independent outlets

Secret Alchemist, the fragrance brand co-founded by actor Samantha Ruth Prabhu, Ankita Thadani and Akash Vali, has crossed Rs 120 crore in revenue, recording eightfold growth in eight months. Hindustan Times reported the milestone on 21 October 2026. Bollywood Hungama reported that Samantha also produced and headlined the Telugu film Maa Inti Bangaaram, which crossed Rs 100 crore at the worldwide box office after its release on 19 June 2026. The film became the highest-grossing female-led Telugu film, surpassing Mahanati. Speaking about both achievements, Samantha said she was grateful for the love and support and that the milestones encourage her to keep pushing boundaries. Her other ventures include fashion brand Saaki, activewear brand Mile Collective and supplement brand Gataca.

## Indian Opinion Analysis

Hindustan Times led with Secret Alchemist's Rs 120 crore revenue and eightfold growth, while Bollywood Hungama framed the story as a 'double milestone', pairing the brand's revenue with the film's box office performance. Both outlets quoted Samantha identically on her reaction, indicating a shared press statement. Neither outlet offered any critical perspective or independent verification of the figures. The coverage is uniformly promotional, presenting the entrepreneur's achievements without scrutiny of market competition or profitability. The concrete takeaway is the revenue figure itself, which both sources treat as the story's headline event.

## Coverage

Coverage: 2 sources, 2 neutral
- hindustantimes.com (neutral report) <https://www.hindustantimes.com/entertainment/telugu-cinema/samantha-ruth-prabhu-fragrance-brand-hits-120-crore-revenue-records-8-fold-growth-in-8-months-secret-alchemist-101792580182512.html>
  Led with brand revenue and growth, straight reporting with a quote
- bollywoodhungama.com (neutral report) <https://www.bollywoodhungama.com/news/south-cinema/samantha-ruth-prabhu-scores-double-milestone-in-2026-as-maa-inti-bangaaram-and-secret-alchemist-cross-rs-100-crores/>
  Framed as a dual milestone, identical quote, no critical angle

This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry.

Tags: Maa Inti Bangaaram, Samantha Ruth Prabhu, Secret Alchemist
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Cite: https://indianopinion.org/samantha-ruth-prabhus-brand-secret-alchemist-hits-rs-120-crore-revenue/#story-in-brief

How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/