# Samsung reports nine-fold surge in AI appliance connections in India

2026-09-20T16:26:57+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 3 independent outlets

Samsung reported that newly connected AI-enabled appliances in India jumped from 82,000 in 2022 to 7.32 lakh last year, a nine-fold increase. The company said it has already surpassed that 2025 figure in the first eight months of 2026. Over half the appliances Samsung sells in India are now AI-enabled. Younger consumers are driving the growth, with 71% of active SmartThings users in India and Southwest Asia in their twenties and thirties, compared to a global average of 48%, according to Samsung vice president Bona Lee. Samsung plans to extend AI features to mid-range and entry-level appliances. Over 95% of Samsung appliances sold in India are manufactured locally.

## Indian Opinion Analysis

The branding in this report is fully Samsung's. Three sources report the same numbers (82,000, 7.32 lakh, 71% young users) without independent verification or consumer-side data, making this a corporate communication exercise. Neither outlet explores data privacy, energy costs from always-on IoT, or repair restrictions. The analysis is useful as a record of Samsung's India strategy but not a critical news story. What to watch: whether the 10% higher usage of AI features in India translates to repeat purchase or just novelty buzz.

## Coverage

- economictimes.indiatimes.com (neutral report) <https://economictimes.indiatimes.com/industry/cons-products/durables/indias-young-consumers-are-giving-samsungs-ai-appliance-bet-a-big-boost/articleshow/134365163.cms>
  Leads with Samsung's nine-fold growth statistic, frames the story entirely as corporate success without independent analysis
- thehindubusinessline.com (neutral report) <https://www.thehindubusinessline.com/companies/samsung-witnessing-rapid-growth-in-demand-for-ai-appliances-in-india/article71487921.ece>
  Focuses on the growth numbers and young consumer adoption, includes a note on geopolitical monitoring but no critical questions
- hindustantimes.com (neutral report) <https://www.hindustantimes.com/technology/air-fryers-to-ai-powered-appliances-versuni-india-md-gulbahar-taneja-on-changing-consumer-habits-local-manufacturing-101790013846514.html>
  This source covers air fryer market trends via an interview with Versuni India MD, not Samsung's AI appliance data, irrelevant to the story

Tags: Bona Lee, India, JB Park, Samsung, SmartThings
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