Samsung’s ‘The Frame’ TV Sees Massive Price Drop Ahead of Prime Day Deadline

Quick Summary:

• Samsung’s The Frame TV Deal: During Prime Day 2025, Samsung’s The frame TV is discounted by about 50%, making the 55-inch model available for just under $800 (down from the usual price of $1,498).
• Features of The Frame TV:

– Aesthetic-focused design: Doubles as artwork with a customizable, magnetic wooden frame and displays famous paintings or personal photos in Art mode with matte anti-reflection coating.
– Technical capabilities: Supports HDR10+, Dolby Atmos audio, smart TV functionality, and a high refresh rate (120Hz) suitable for gaming. Uses a thin cable connected to an external OneConnect Box.

• Ancient pricing Barrier: Previously priced at $1,500, its cost discouraged buyers prioritizing television features. At its current sale price of $800 during Prime Day, it appears more reasonable.

Indian Opinion Analysis:

As India continues to grow its tech-savvy and modern consumer base interested in devices that merge style with functionality (such as aesthetic-centered gadgets), Samsung’s discounted “The Frame” may appeal to upper-middle-class households aiming to elevate their living room aesthetics while enjoying advanced TV technology. Though, import costs and local market dynamics in India could still result in higher prices compared to global deals like this one on Amazon US. If similar discounts were aggressively rolled out domestically during major Indian shopping events like Flipkart Big Billion Days or Amazon Great Indian Festival sales-with localized features catering to art preferences-the product might gain traction among affluent urban Indian customers prioritizing home decor combined with multi-functional devices.

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