Sana Javeri Kadri Aims to Revolutionize Your Spice Rack

Quick Summary

• Sana Javeri Kadri founded Diaspora Co. in 2017 to reform the global spice industry, focusing on fairness and openness in the supply chain.
• The company sources organic spices directly from over 150 farms in India and Sri lanka, paying farmers approximately four times the commodity price compared to customary market rates.
• Diaspora Co. emphasizes high-quality, fresh products alongside transparency by sharing harvest dates and contract prices for each spice.
• Javeri Kadri invested $3,000 from her tax refund to start hand-packing turmeric for sale online before scaling up through Instagram marketing and key culinary contacts.
• Diaspora Co. currently offers 41 spices and blends; it aims to help farmworkers earn wages lifting them above the poverty line but requires notable growth to achieve this goal.
• Recently expanded into Whole Foods and wholesale markets.

Indian Opinion analysis

Sana Javeri Kadri’s innovative approach highlights a critical need for reform within India’s agricultural export industry, particularly its deep roots in colonial-era practices that undervalue labor and goods originating from South Asia. By integrating farmers directly into global markets while compensating them fairly, Diaspora Co.’s model challenges longstanding inefficiencies across supply chains. The push for higher product quality further establishes india’s spices as premium goods globally rather than low-cost commodities.

This shift could positively impact India’s rural economy by promoting sustainable farming practices among smallholders while elevating their socioeconomic status. However, scaling such efforts will require larger public awareness about ethical consumption-and more significant structural changes within international trade norms linked to South Asian exports. Read more: National Geographic