# SBI, HDFC, Axis Bank Turn Branch Staff Into Salespeople

2026-08-10T05:09:24+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

NDTV Profit reports that SBI is moving some branch staff towards sales and upselling as more banking migrates to digital channels. HDFC Bank and Axis Bank are also rethinking how they use employee capacity and technology. The shift reflects a broader industry trend where physical branches focus less on routine transactions and more on selling products like loans and insurance.

## Coverage

- ndtvprofit.com <https://www.ndtvprofit.com/business/indian-banks-change-employee-roles-digital-banking-11888016>

Tags: Axis Bank, banking, digital banking, HDFC Bank, SBI, upselling
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