# SEBI data: Regular fund investors stick longer than direct plan holders 2026-08-14T12:34:38+00:00 | Governance | Indian Opinion Desk Corroboration: 1 independent outlet SEBI whole-time member Amarjeet Singh revealed that 34% of SIP assets in regular mutual fund plans have been held for over five years, compared to just 20% in direct plans. The data, shared on August 13 at the NJ Partners Business Training 2026 event, shows that SIP assets now account for over 21% of the mutual fund industry's total assets under management. Singh described distributors as a 'behavioural crutch' for investors, helping them avoid pulling out during market volatility. Regular plans involve distributors, while direct plans let investors buy fund units without an intermediary. The industry's AUM has reached about Rs 85 lakh crore, with over 6 crore unique investors. ## Coverage - bazaar.businesstoday.in Tags: Amarjeet Singh, mutual funds, SEBI Canonical: https://indianopinion.org/sebi-data-regular-fund-investors-stick-longer-than-direct-plan-holders/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/sebi-data-regular-fund-investors-stick-longer-than-direct-plan-holders/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.