# Secret Alchemist launches hair perfumes for fragrance layering

2026-08-13T01:47:30+00:00 | Entertainment | Indian Opinion Desk

Corroboration: 1 independent outlet

Secret Alchemist has launched The Hair Alchemy, a collection of hair perfumes designed for fragrance layering. Co-founder Ankita Thadani says the brand, which began as a therapeutic aromatherapy label during the pandemic, scaled five times after pioneering clean perfumery and ingredient transparency. The new range features two scents, Mineral Sage from Himachal Pradesh and Mystic Santhal with Mysore sandalwood. Thadani credits actress Samantha Ruth Prabhu, a co-founder, for pushing the brand into clean fragrances given her own health condition. The brand aims to become India's answer to Diptyque by using Indian ingredients in globally relevant scents.

## Coverage

- newindianexpress.com <https://www.newindianexpress.com/cities/hyderabad/2026/Aug/13/secret-alchemist-how-hair-perfumes-are-redefining-fragrance-rituals>

Tags: clean beauty, fragrance layering, hair perfumes, Indian ingredients, Samantha Ruth Prabhu, Secret Alchemist
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