# Senco Gold shares crash 14% on weak Q1 margins 2026-08-12T23:54:46+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Senco Gold shares fell 14.5% on Wednesday to a four-week low of Rs 343 apiece after the jewellery retailer reported a 67% jump in revenue to Rs 3,056 crore for Q1 FY27. Retail sales rose 50% year-on-year to Rs 2,651.5 crore, and same-store sales grew 39%. Despite the topline surge, EBITDA margin shrank from 10.1% to 7% because of heavy discounts and old-gold exchange schemes that accounted for 43% of sales. Net profit slipped 3% year-on-year to Rs 101 crore, with the PAT margin at 3.3%. The company blamed the margin pressure on higher customs duty (raised from 6% to 15%) and elevated gold prices, which it countered with marketing initiatives including a '0% deduction' exchange campaign. Diamond jewellery sales rose 43% by value and 18% by volume. Management has guided for 20%+ value growth in FY27 and an EBITDA margin of 7.5-7.8%. The stock remains 40.5% below its record high of Rs 772. ## Coverage - livemint.com Tags: customs duty, gold prices, jewellery retail, Q1 results, Senco Gold, stock market Canonical: https://indianopinion.org/senco-gold-shares-crash-14-on-weak-q1-margins/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/senco-gold-shares-crash-14-on-weak-q1-margins/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.